New-branded Spanish company Nagami has made its official debut with a pioneering project, combining computational design and large-scale robotic 3D printing: "Brave New World: Re-thinking Design in the New Age of Technology". The company will present its news collection during Milan Design Week 2018, which will be held between 17-22 April 2018 at Furiosalone and Salone del Mobile. 

Negami's first collection features four 3D-printed chairs by "Bow and Rise" by Zaha Hadid Architects, "Robotica TM" by Ross Lovegrove and "Peeler" by Daniel Widrig. In four chairs, the brand crafts every detail from the early conception of a product, to the software that brings it to life.  

"We design products that until now were just waiting for the right technology to come to life: not only objects that you can hold, but also that you can feel and experience as part of your environment," said Nagami’s founders: Manuel Jimenez García, Miki Jimenez García and Ignacio Viguera Ochoa.

Robotica TM by Ross Lovegrove. Image © Nagami Design

During the entire design week, the showroom will become a vibrant hub for innovation and technological advancements, hosting a series of lectures pertaining the world of digital design, that run daily from 17-22 April 2018. Speakers include designers featured in the show: Ross Lovegrove and Daniel Widrig, as well as internationally renowned architects, artists and engineers, such as Isaie Bloch, Claudia Pasquero, Arturo Tedeschi, and many more.

"As 3D printing techniques exert an ever-growing influence on the way we envision design, the exhibition Brave New World: Re-thinking Design in the New Age of Technology provides a glimpse of tomorrow’s most promising tech-savvy design products," said the company.

Bow chair: Finish: tinted PLA plastic - Colour: translucent / black - Dimensions: 780 x 810 x 1180 mm - Materials: PLA plastic. Image © Zaha Hadid Architects  

Zaha Hadid Architects' Bow and Rise chairs are the latest results of the extensive, which is an ongoing research that Zaha Hadid Architects is conducting within the domains of 3D printing and material experimentation. The chairs' design was led Patrik Schumacher, and developed with Sebastian Andia.

Rise chair. Finish: tinted PLA plastic - Colour: translucent aquamarine / orange - Dimensions: 705 x 640 x 1060 mm - Materials: PLA plastic. Image © Zaha Hadid Architects  

These chairs combine pristine design informed by structural optimisation processes typically found in nature, with innovative materials and the most advanced fabrication methods. The pattern and the colour gradient of both pieces concur in redefining the traditional spatial relationship between furniture and its setting. 

Image © Zaha Hadid Architects  

Bow and Rise have been printed with a pellet-extruder employing raw plastic particles rather than a filament. The chosen plastic is PLA, a non-toxic, biodegradable material from renewable sources such as corn-starch, which ensure lightness and stability.

Making process. Robotica TM by Ross Lovegrove. Image © Nagami Design

Designed by Welsh artist and industrial designer Ross Lovegrove, Robotica TM takes form at the convergence of two fields – botany and robotics – to coin a new approach to design that crystallises the natural programming in nature with that of robotics within artificial manufacturing. Built from a rotational geometry, Robotica TM presents an indirectly intelligible function. 

Robotica TM. Finish: tinted PLA plastic + TPE - Colour: light grey / orange - Dimensions: 445 x 445 x 758 mm - Materials: PLA plastic + TPE. Image © Ross Lovegrove 

Thanks to its adaptable character, the high stool, which has 360° formal access, can also perform as a table upon which to place food that has just been taken out of the oven, due to its heat-proof silicone inserts in the seat, or as a plinth for a sculpture-TV, or even as a stand-alone aesthetic object, fulfilling any ancillary needs within a home.

Peeler chair. Finish: tinted PLA plastic - Colour: black - Dimensions: 670 x 570 x 880 mm - Materials: PLA plastic. Image © Daniel Widrig

A curvaceous-formed chair was designed by London-based architect and designer Daniel Widrig for Nagami. Named Peeler, the chair has been conceived to overcome the limits of additive manufacturing, thus far serving small niche markets. Winking at mass production, it is 3D printed in single 7mm thick shells of PLA by an industrial robot in just a few hours, consuming a small amount of machine time with minimum waste of material. 

The chair has been designed to satisfy both the ergonomic constraints of the human body, as well as the ergonomics of the robotic arm that prints it. Consisting of three undulating skinlike surfaces, Peeler emerges out of a convergence of human and machine requirements.

The opening event will take place at Nagami’s pop-up showroom on Wednesday, 18 April 2018, from 4.30 pm. The project will kick off with the keynote lecture by Patrik Schumacher, Principal at Zaha Hadid Architects, at 6.00 pm.

If you wan to participate, please send an email with your name/surname/media by 11 April 2018 to [email protected].

Top image: Zaha Hadid Architects's Bow chair. Image © Zaha Hadid Architects  

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