A minimal store, selling high-quality and high-design ceramics and stoneware, features orange-colored interiors offering a warm atmosphere in Santa Monica, United States. 

The 500-square-metre store, designed by Sheft Farrace, was designed for home goods brand Goodies, the company recently opened their newest store in Santa Monica. 

Goodies commissioned architects and its long-time collaborators Sheft Farrace to create a new space based on the relationship dating back to 2017 when they designed their first pop-up on Los Angeles’ Melrose Place. 

Following its success, they designed Goodies’ inaugural brick & mortar store in Atwater Village, Los Angeles in 2018 and were brought back again to design the new Santa Monica location.

"The original pop-up was the first to feature Goodies’ now signature merigold color blocking," said Sheft Farrace. 

"The architects knew that because the pop-up was in a room behind an Alfred Coffee, it needed something bold to leak out and draw in customers and that’s where the idea of dousing the entire store in a single color was born."

The interior of the store is kept simple and minimal while it is colored with orange shades and textures that complement each other. It seems that the reason also of choosing this color is to highlight the products themselves. 

Wooden cabinets and shelves with range curtains define the character of the store while a small tree at the heart of the island provides a sense of tropical environment. 

The new Santa Monica store features a marigold-drenched interior and a large glass storefront, which functions as the perfect backdrop to their, “Unique Goods, nothing over $25” products. 

A large ash island grounds the open merchandising concept, complete with an olive tree hand-picked in the San Fernando Valley. 

The team designed a niche for custom shopping baskets incorporated into the cabinetry so that customers are invited to experience the space as a high-end ‘dollar store’, browsing & placing pieces into their baskets.

"Goodies’ high-quality and high-design ceramics and stoneware are available at prices far superior to traditional home goods boutiques - this concept is what launched their cult-like following in Los Angeles and they eventually began to host ‘merch drops’, similar to brands like Supreme," said the firm.

"The lines at these events at their other Los Angeles location can sometimes take 7 hours and create a social media frenzy. Because of this new development since the previous store, it was important for the new location to not only act as a brick & mortar sales outlet, but to also be a social media icon." 

As such, the architects designed a 20 foot long ash-louvered feature wall with a 7 foot diameter mirror to create a backdrop for fan photography. 

Sheft Farrace is currently working on future store of Goodies throughout Southern California.

Project facts

Project name: Goodies Santa Monica Store

Architects: Sheft Farrace

Location: Santa Monica, United States 

Size: 500m2 

Date: 2021 

All images © Mittongtare Studio

All drawings © Sheft Farrace

> via Sheft Farrace