Submitted by WA Contents
Masquespacio used vivid color palette for interiors of this restaurant to attract young customers
Italy Architecture News - Mar 22, 2021 - 14:02 3602 views
The interiors act like an artistic, painted spaces that can trigger the emotions of customers. This space reflects a joyful side of eating, while pushing the customers to spend more time in the interior.
Named Bun Milan Restaurant, the 140-square-metre space was aimed to create an identity to reflect a clear focus on the younger generations and at the same time, the architects intended to represent a more sophisticated approach for a high-quality hamburger restaurant.
"During the last years there is a strong growth of hamburger chains, although most of them are opting for a vintage & industrial look for their spaces," said Masquespacio.
Developed for a fast-food brand Bun, the brand took the opposite direction and intended to create an innovative concept that showcases the authenticity of Bun and its smash burgers.
To reflect the client brief on the project, the studio has used gold touches and terrazzo tiles mixed with a splash of color that creates a sophisticated, but at the same time fresh design.
As the architects highlight, the project is derived from the investigation of the existing elements of the space with the aim to integrate them into the overall design aesthetic.
"When we saw the beautiful bricks and arcs from the space it was evident for us that we would use these 2 elements as the starting point of the design," said Ana Hernández, creative director from Masquespacio.
To create a uniform aesthetic through the space, additional arc forms have been added to the space with a green and purple color through the whole space. Some of them are totally independent, while others are highlighting the already existing arcs from the interior architecture.
Additionally, the wooden table tops and plants represent the healthy and zero plastic identity from Bun.
Project name: Bun Milan Restaurant
Location: Milano, Italy
All images © Gregory Abbate
All drawings © Masquespacio
> via Masquespacio