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Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Italy Architecture News - Mar 22, 2021 - 14:02   3602 views

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Valencia-based design studio Masquespacio has used vivid color palette in the interiors of this hamburger restaurant to attract young customers' attention in Milano, Italy.

The interiors act like an artistic, painted spaces that can trigger the emotions of customers. This space reflects a joyful side of eating, while pushing the customers to spend more time in the interior.

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Named Bun Milan Restaurant, the 140-square-metre space was aimed to create an identity to reflect a clear focus on the younger generations and at the same time, the architects intended to represent a more sophisticated approach for a high-quality hamburger restaurant. 

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

"During the last years there is a strong growth of hamburger chains, although most of them are opting for a vintage & industrial look for their spaces," said Masquespacio. 

Developed for a fast-food brand Bun, the brand took the opposite direction and intended to create an innovative concept that showcases the authenticity of Bun and its smash burgers. 

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

To reflect the client brief on the project, the studio has used gold touches and terrazzo tiles mixed with a splash of color that creates a sophisticated, but at the same time fresh design. 

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

As the architects highlight, the project is derived from the investigation of the existing elements of the space with the aim to integrate them into the overall design aesthetic.

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

"When we saw the beautiful bricks and arcs from the space it was evident for us that we would use these 2 elements as the starting point of the design," said Ana Hernández, creative director from Masquespacio.

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

To create a uniform aesthetic through the space, additional arc forms have been added to the space with a green and purple color through the whole space. Some of them are totally independent, while others are highlighting the already existing arcs from the interior architecture.

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Additionally, the wooden table tops and plants represent the healthy and zero plastic identity from Bun.

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Floor plan

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Section A

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Section D

Masquespacio used vivid color palette for interiors of this restaurant to attract young customers

Section D

Project facts

Project name: Bun Milan Restaurant

Architects: Masquespacio

Location: Milano, Italy 

Size: 140m2 

Date: 2021

All images © Gregory Abbate

All drawings © Masquespacio

> via Masquespacio