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Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Korea, South Architecture News - Nov 15, 2021 - 14:55   500 views

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Seoul-based architecture, space and product design practice WGNB has completed a retail store by combining metallic shelves with dark surfaces for a recently-established limited=edition sneakers platform brand Soldout by Musinsa, which is the largest multi-brand online fashion store in South Korea.

Named Soldout, Musinsa Store, the 452-square-metre store create a sharp contrast for its customers and serves as a new dynamic and brand-new space for sneakers market. 

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Presenting a cozy and dark atmosphere, the store features mirrored surfaces, dark ceilings and walls, bright shelves that dominate the interiors. The design concept is inspired by a winery containing boutique and rare bottles of wine. 

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

To achieve this, WGNB envisioned the space of the limited-edition sneakers market being a “shoes-nary”. When spatializing the shoes-nary, the entire space consists of specialized spaces, including an examination room to check the sneaker’s authenticity, a packaging room, and a showcase to store and exhibit the premium sneakers to the visitors.

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

For the main sales items’ rare existence, we were to create a stable and balanced platform to shine the light on the showcasing items, and the concept of the “shoes-nary” has spatialized and bestowed the ideal storage and showcase for the limited editions.

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Concept diagram

Metallic shelves are combined with dark surfaces for retail store desiged by WGNB in South Korea

Floor plan

WGNB previously its new studio space in Mapo-Gu, Seoul. The firm also designed a fashion store with variations of black volumes to assign different functions in Seoul.

Project facts

Project name: Soldout, Musinsa Store

Architects: WGNB

Location: Seongdong-gu, South Korea 

Size: 452m2 

Date: 2021 

All images © Yong-joon Choi

All drawings © WGNB

> via WGNB