Built by Associative Data (BAD) proposes a dramatic 3D urban section in the heart of Jnah of Beirut city, which are shaped through urban parametric forces such as orientation, solar radiation, wind infiltration, and building program-and all in relation to the site’s difference in levels. 

New pixelated urban mass is located in the heart of Jnah in Beirut city, next to the prominent Camille Chamoun Sports City Stadium. The proposed optimizations resolve all the faced parameters and heighten the building’s performance. 

Named No. 5, the project's site lies at one of the busiest corners in the area, making the building very present and visible from the street level, hence the proposal’s pixelated massing. 

''The strategy helps in the air’s infiltration, creating an inviting open plaza, where all the users from the retail shops and commerce activities meet. Many computations were done to obtain the most efficient design and distribution of the building’s program,'' said BAD.

The ground floor is divided into two sub-levels, where all the restaurants and commercial activities are placed for ease of accessibility, taking advantage of the site’s inclination, moving from the upper street to the lower street level. 

The program on the upper floors includes private offices and 52 spacious apartment units, varying from 120 to 250 square meters, with great flexibility in their dynamic layouts. 

''The detailed massing approach ensures a striking design, reminding us of Jackson Pollock’s No. 5 inspirational masterpiece,'' BAD added.

''It is where the physical space and voids are drizzled and smeared together in an intricate technique, creating a whole new and unconventional perspective into art and architecture.''

Built by Associative Data, founded Ali Basbous- in collaboration with MARZ Studio, is a young international design and architectural practice with several offices in Spain (Barcelona), Dublin (Ireland), Lebanon (Beirut). 

BAD's expanding list of international clients feature ongoing projects located in the Middle East, Africa and Asia. The studio features an international team of talented designers combine the expertise of working at critically acclaimed offices throughout the world with academic roles teaching at some of the most vanguard architectural schools. 

Night view- pixels are shining and define its urban form

Mass diagram

All images © BAD

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