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Whitney Museum forces its budget with the new design
United Kingdom Architecture News - Apr 02, 2015 - 11:48 6662 views
Whitney Museum of American Art, February 2014. Photograph © Nic Lehoux
Robin Pogrebin from New York Times writes the new financial troubles of The New Whitney Museum by evaluating its new design.
The galleries are immense, the Renzo Piano design is arresting and the views of the Hudson River are expansive. As it prepares to open its new $422 million Lower Manhattan home on May 1, the Whitney Museum of American Art is pulsing with anticipation as it plans the inaugural events, including a neighborhood block party.But behind the scenes the museum is also preparing for the challenge of paying to operate a building that is three times as large than the old one.
Museum officials project a close to 50 percent increase in the operating budget — to $49 million a year up from $33 million — for the new building, as compared to its former home on the Upper East Side.In a financial filing and interviews, museum officials expressed confidence they would be able to cover that gap with a plan that included an enhanced endowment, a jump in memberships and an increased number of visitors, driven in part by the museum’s location at the southern end of the heavily trafficked High Line.....Continue Reading
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