On 12 December 2014, the American Institute of Architects launched a three-year campaign to increase public awareness about architects and their work. It aims to bolster pride and confidence regarding the architectural profession and spotlight the positive impact of architect’s work on the community, and its capacity to transform society. The goal is to improve relations between architects and the general public, increase AIA’s support for its members, and create better understanding among the various stakeholders: architects, professional organisations, decision-makers, users and clients. The campaign is based on communication through the major social networks (Twitter, Facebook, LinkedIn, Instagram). 

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