Apple’s chief design officer, Jony Ive, pictured here, far left, with CEO Tim Cook on the grounds of the new campus. “In what we do,” says Cook, “design is crucial, as it is in fashion.” image © by Mario Testino, Vogue, March 2016.

[...] “Nine years ago, the iPhone didn’t exist, and the most personal product we had was too big to carry around with you,” he explains. “The technology is at last starting to enable something that was the dream of the company from the very beginning—to make technology personal. So personal that you can wear it.”

“Both the hand and the machine can produce things with exquisite care or with no care at all,” says Ive. “But it’s important to remember that what was seen at one time as the most sophisticated technology eventually becomes tradition. There was a time when even the metal needle would have been seen as shocking and profoundly new.”

Without it, of course, there would be no fashion at all.....Continue Reading

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