image via Pursuitist

Italian fashion leather goods brand Gucci installs a giant elephant into its new Tokyo, Japan flagship store. Gucci's artistic director Alessandro Michele covers the walls and floors of ''elephant room'' with the GG blossom pattern and a sculptural elephant to catch the visitor's attention at first sight. Dover Street Market has announced its partnerships in London and New York as well as Boon the Shop in Seoul and Antonia in Milan- and lastly it collaborated with Gucci to create an impressive space installed with ''huge elephant'' and Gucci Dionysus from the Gucci Cruise 2016 collection. 

this new pink space comprises a ''huge elephant'' and Gucci Dionysus from the Gucci Cruise 2016 collection. image via Pursuitist.

Every inch of the room covered with the geranium Blooms print on a blush pink background including ready-to-wear and accessories. “This is one of the best Elephant spaces we have ever seen. This space always works best when there is a conversation or a connection between the Elephant and what is being installed or exhibited. Gucci has designed a space where the connection is primal, where the conversation is visceral, and the effect is stunning. We couldn’t be more happy. Thank you Alessandro and all the design team at Gucci for this beautiful and strong display,” said Adrian Joffe, CEO Dover Street Market International expresses with gratitude.

image via WWD

Gucci Customizes Dover Street Market Ginza's Elephant Room. image via Pursuitist.

outer view of Tokyo flagship store at Dover Street Market Ginza. image via Pursuitist.