Bau Magazine, Issue 2, 1967 (back cover, advertising). Published by Zentralvereinigung der Architekten Österrreichs, image © the artists and estates.

Edwin Heathcote from Financial Times writes about Vienna's Bau Magazine and introduces it as an influential platform art and experimentation in the 1960s. 

“Everything is architecture.” The world was reminded of this 1960s catchphrase when its progenitor, Austrian architect Hans Hollein, died last year. The obituary pages and magazines were suddenly peppered with arresting images of aircraft carriers in wheat fields and hypertrophied spark-plugs inserted like sinister communication towers in rolling rural hills.

These striking collaged images, which brought pop art to architecture and allowed architecture to embrace the world, were first communicated through the pages of Bau Magazine. In the mid-1960s, a young team of architects took over the editorship of what had formerly been a banal technical publication featuring constipated Austrian buildings; they shot a rocket up its backside, propelling it into the architectural solar system, a realm in which swinging sixties’ dreams of utopian societies mingled with sci-fi worlds of inflatable pods and space stations......Continue Reading

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