ATA / OBE is a Design Firm that associates itself with the Disruptive Philosophy of Innovation.
Our Design Philosophy is based on the fact that each individual has their own identity. Our identity is further quantified through biometrics such as our unique fingerprints or Iris of our eyes. Similarly in the Age of Technology the holds true for the Bar Code. A phenomenon that is unique, at the same time global yet a demarcation of a Unique Identity. We believe this ideology to hold true for all Realms of Design. Keeping this in mind the constant dialogue within ATA is what we can understand from the dynamic format of the bar code ? How could we create response generative unique strategies for cities and urban sustainable environments based on technology? How can we harness the charachteristics of the barcode to re-define itself at each instance in order to output multiple solutions with unique identities?