Project Overview:
Project V tackles a critical social and psychological issue within the Egyptian context: the rising stigma against therapy and the severe lack of non-clinical therapeutic models.
Designed for the New Administrative Capital, the project is a specialized interior architecture intervention that provides a safe, comfortable environment for individuals to process and deal with grief.
The facility is fundamentally structured around two main functions: providing dedicated psychological support for grieving individuals, and serving as a platform for public awareness to destigmatize the grieving process.
By utilizing neuroarchitecture and affective design, the spatial layout respects the fact that grief is a non-linear process and that everyone deals with it differently.


The Concept:
"Project V" and Adaptive Design:
The name "Project V" is derived from the Roman numeral for five, symbolizing the project’s core conceptual foundation: materializing the five stages of grief through the five human senses.
The research and design validate that a multi-sensory, immersive experience through these stages is both safe and deeply helpful in understanding and processing loss.
By adapting the internal spaces to manipulate sensory input (sight, sound, touch, smell, and balance), the architecture actively participates in the therapeutic journey, offering a bespoke environment tailored to complex emotional states.


Functional Program:
The project is divided into two distinct but complementary programmatic zones:
1. Support and Therapy (The Safe Haven)This function focuses on direct intervention, offering layered levels of support depending on the user's readiness and emotional state: Casual Non-Clinical Help (The Communal Hub): A restorative, non-judgmental environment designed for grieving individuals to share their experiences and support each other. This space fosters community healing without the pressure of traditional therapy.
Professional Clinical Help: For individuals requiring structured guidance, the facility integrates private counseling and clinical zones.
These spaces provide professional therapeutic models seamlessly within the comforting, non-clinical aesthetic of the wider center.
2. The Experiential Core (Public Awareness)To effectively combat stigma and raise awareness, Project V moves beyond traditional educational models by making the public feel grief rather than just hear about it.
The architectural core of the project is a fully immersive, experiential journey.
This sequence physically takes users through the five stages of grief—Denial, Anger, Bargaining, Depression, and Acceptance.
Each zone utilizes high-impact, multi-sensory adaptive design to simulate the psychological weight, cognitive dissonance, and eventual resolution associated with the grieving process.


Project Aims & Impact:
Project V operates at the intersection of environmental psychology and interior design to prove the necessity of non-clinical therapeutic models.
By providing a groundbreaking facility in the New Administrative Capital, the project aims to reduce the stigma against mental health therapy in Egypt, offer a world-class therapeutic environment, and foster deep, visceral empathy and awareness among the general public.

2026

General (all five stages)

Systems: occupancy and motion sensors, biometric wristbands, DMX lighting control, multi-zone audio system, radiant heating/cooling panels
Safety: wristbands that monitor visitors’ physiological data, plus an online liability waiver signed before entry
Basement depth: 3.00 under every stage

Designer: Ahmed Magdy

/

Ahmed Magdy