Located along the Eskisehir Boulevard in Ankara, Turkey, YDA Center Showroom is the sales office of a mixed use office complex. The main idea behind the design of the showroom was to create a floating roof with a transparent façade in order to visually connect the boulevard to the plaza of the mixed use complex.
The main idea is based on the relationship between reflection, transparency, and distortion on various surfaces throughout the showroom. Combined with natural and artificial light and the use of transparent glass, black enamel painted glass, bronze mirrored stainless steel columns, reflecting pools, and polished marble many instances of dynamic reflections occur.
The second idea, or floating effect, which first begins at the exterior of the showroom, continues in the interior through the use of lighting and water. Lights are used under the model table, at the top and bottom of the columns, under the grand staircase, under the info desk, and under the flower pots. In addition to lighting elements, the glass cube sale units sit on top of shallow reflecting pools which add to the illusion of floatation.
In the interior, the spatial configuration of the showroom is focused in the center with the large scale project model. The design of the space around the model is based upon three design ideas that work together to reflect the prestige of the office complex. With the linear configuration of the showroom and two screens at each end, emphasize the spatial depth within the model hall. In addition to this, the juxtaposition of the glass cube sales units further enhance the spatial depth through an visual infinity effect.
Along the interior southern façade, plants are placed in order to balance and soften the dynamic effects of the reflections.

2013

2015

Total Construction Area: 1.650 sqm

Kerem Yazgan
Begum Yazgan
Cem Basak

YDA Center Showroom by Yazgan Design Architecture in Turkey won the WA Award Cycle 26. Please find below the WA Award poster for this project.

poster
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