Love Me More 

Exhibition curated by Rossana Orlandi at Museo Bagatti Valsecchi,

Via Gesù 5, 8 – 13 April; opening hours 10 a.m. – 9 p.m.

Dormeo – a well-established global brand in the bedding accessories market – is this year confidently entering the milieu of top-end design circles. The occasion is the Love Me More project, a special event at Museo Bagatti Valsecchi featuring the design prodigy Nika Zupanc and her use of inspiringly clever spring technology.

A limited edition of Love Me More bedding and the Forever Bed will form part of an exhibition at Museo Bagatti Valsecchi. They were developed in cooperation with Dormeo and commissioned by Rossana Orlandi. In the words of Nika Zupanc: “One of the most acclaimed curators of contemporary design, Rossana Orlandi, invited me to design a bed for Camera Verde at Museo Bagatti Valsecchi. Her invitation coincided with my work for Dormeo, more specifically with our ambitions to develop a project around their revolutionary new technology, Octaspring”. 

The limited edition of bed linen was designed exclusively for Dormeo and is based on Octaspring, a game-changing technology that inspiringly replaces both metal springs and memory foam as a favourite choice for products made for sitting and sleeping. The innovation has had a sweeping influence across the bedding industry and in the process turned Dormeo into one of the fastest growing brands in the USA, while around the world it was already one of the leading choices. The core of the innovation lies in a foam cell that enables ventilation, support and flexibility at once. Those characteristics make it suitable for a wide range of applications in the furniture, automotive and healthcare industries. A key attraction is Octaspring’s ability to offer a better performance while cutting production costs, energy consumption and CO2 emissions.

Dormeo comes to Milano as a globally renowned brand and the project is its first in the context of top-end design. This was the main motivation for the collaborative work with Nika Zupanc, an internationally acclaimed designer with a characteristic touch to all her works.

Sandi Ceško, CEO at Dormeo, explained: “It is our passion to move frontiers, so we are happy to collaborate with individuals who have the same ambitions. In this regard, Nika is simply outstanding. I like the way she approaches design. Her ideas always contain an angle that is seemingly wrong or unfinished. Her objects look a little unexpected. At first, I am always intrigued by this challenge, and then I slowly become more and more interested and involved.”

Nika Zupanc said about the joint project: “On a symbolic level, I tend to work with things that form our secrets and our cravings. Thinking about sleeping and dreaming, I was inspired by the beauty and pain of loving – as it is today and as it has been throughout history. I was moved by the strength of the chemistry between two people and by the madness of their passion. These themes are the foundations of the Love Me More project and are reflected in the design of the bed that can be closed up and hidden away. The restrained, even monastic look of simple, iconic blankets and linen was taken to an unexpected level through the combination of the innovative Octaspring technology and super elegant, long-lasting materials”.

Apart from the Love Me More project with Dormeo, Zupanc will be present at Milan Design Week with various projects, introducing new products and collections for companies Sé, Booo, Moooi and A Lot of Brazil.

> via nikazupanc.com