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Treasury and ZHA introduce creator and quality focussed spatial asset platform

United Kingdom Architecture News - Jul 02, 2024 - 14:35   2827 views

Treasury and ZHA introduce creator and quality focussed spatial asset platform

The Treasury digital spatial asset platform has been unveiled by Treasury Spatial Data, a San Francisco-based design technology startup, and Zaha Hadid Architects (ZHA), a founding partner of Treasury.

The Treasury platform offers a range of creative and technological tools for discovering and obtaining high-quality spatial assets.

One of the founding pillars is encouraging a creative community and discussions about the value of 3D assets and spatial design in the era of the spatial internet. One of the platform's key features is fingerprinting-based digital asset protection for the metaverse and spatial computing. 

Treasury and ZHA introduce creator and quality focussed spatial asset platform

An example virtual scene assembled from premium 3D assets. Assets could be licensed, contingent to use-ap- proval from the creators and owners. Image © Zaha Hadid Architects

Treasury enables designers of spaces and developers of spatial experiences to work together in novel ways with companies in a variety of fields that are currently experimenting with spatial computing, such as retail, healthcare, and the arts. 

A new era in the design development of spatial assets and their applications begins with the Treasury spatial asset platform.

Treasury and ZHA introduce creator and quality focussed spatial asset platform

An alternative rendition of a premium 3D asset designed for use as NFT gallery in the Liberland metaverse. Image © Zaha Hadid Architects

Through Treasury, creators and proprietors of high-end spatial design assets, ranging from real estate, architecture, cinema, and more, can license and profit from their current spatial designs, encourage fresh commissions and collaborations, and safeguard their creations against unauthorized use by generative AI and machine learning.

In addition, creators of high-end spatial experiences in marketing, gaming, education, entertainment, and more can use licensed AI datasets and tools to create custom spatial content, and they can access trusted unique assets through Treasury.

Zaha Hadid Architects is a premium creator in architecture, art, film, branded spaces, and reality capture. Together with them, thousands of their original designs are available for licensing through the platform. 

Treasury and ZHA introduce creator and quality focussed spatial asset platform

An alternative rendition of a premium 3D asset designed for use as NFT gallery in the Liberland metaverse. Image © Zaha Hadid Architects

Epic Games and other innovators in the fields of immersive live events, enterprise, industry, medicine, gaming, education, and more—like Ethereal Matter, which offers VR-enhanced omnigyms, and Lextech, which develops enterprise software for the aviation and engineering industries, Squint Opera, which offers visual branding and communications, Gambit Labs, which specializes in ADHD research and therapy, Pulse Jet Studios, which produces digital events and music videos, and more—are among the first clients of the company.

As the leading media company and provider of premium spatial assets, Treasury enables quicker and more efficient applications of the spatial assets on the part of builders while also providing creators with user-friendly development and IP protection tools.

Treasury and ZHA introduce creator and quality focussed spatial asset platform

Photograph of AI generated image of a virtual space, as part of the Architecting the Metaverse project and exhibition in the DDP museum, Seoul, South Korea. Photograph by Kyungsub Shin. Image © Zaha Hadid Architects and Refik Anadol Studio

"The metaverse is finally becoming a project of real scale and social impact, not just because Apple is committing to spatial computing, but because architecture is waking up its potential and responsibility to design for digital space as much as for physical space," said Patrik Schumacher, Principal of ZHA.

"The Treasury platform is our way to help put the design industries at the centre of this revolution," added Schumacher.

As spatial technology moves beyond games and into entertainment, healthcare, industry, and education, Treasury is now reaching out to a select group of creators, onboarding the first assets to the platform, deploying the first assets with premium spatial experience builders, and earning commissions for a wide range of spatial content.

Treasury and ZHA introduce creator and quality focussed spatial asset platform

Screengrab of expert-designed, configurable spatial modules, for use as virtual educational spaces. Image © Zaha Hadid Architects

Builders in the game, events, branding, medicine, industry, and more are now utilizing treasury assets, including architectural exteriors and interiors, landscapes, artistic spaces, and more, by Zaha Hadid Architects and other spatial creators, such as architects Ricardo Bofill, Mariana Cabugeira Studios, reality capture specialists IVAR Studios, artists Meike Marple & Francisco García Nava, Anna K. E. and Florian Meisenberg, interactive experience developers Sawhorse LA, and more. 

The resources are arranged as new commissions, Foundation Sets of resources to construct with as a development package of modules, and individual licenses.

Treasury and ZHA introduce creator and quality focussed spatial asset platform

Screengrab of expert-designed, configurable spatial modules, for use as virtual educational spaces. Image © Zaha Hadid Architects

In order to facilitate a new, "cogenerative" era of AI use, Treasury and Zaha Hadid Architects are also developing cutting-edge methods for tracking licensed use, fingerprinting spatial assets, and harnessing "design DNA." 

These methods are based on licensed training content, respect IP owners' creative rights, provide them with financial rewards, and open up new possibilities for creators of spatial experiences.

Treasury and ZHA introduce creator and quality focussed spatial asset platform

Screengrab of expert-designed, configurable spatial modules, for use as virtual educational spaces. Image © Zaha Hadid Architects

At the most recent iteration of the regular public seminar A New Architecture, which brings together leaders in the fields of technology, architecture, and the creative industries to discuss the state of the union of spatial computing, metaverse, IP, design, value, and social contribution, Treasury's spatial asset platform is being unveiled.

You can sign up to explore upcoming Treasury Sessions with Zaha Hadid Architects. Find out more about the partnership

Top image in the article: An example virtual scene assembled from premium 3D assets. Assets could be licensed, contingent to use-ap- proval from the creators and owners. Image © Zaha Hadid Architects.

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