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OMA opens temporary store of Tiffany & Co. creating different atmospheres in each room in Paris

France Architecture News - Jun 28, 2022 - 16:17   949 views

OMA opens temporary store of Tiffany & Co. creating different atmospheres in each room in Paris

OMA has designed a temporary store for French-owned American luxury jewelry brand Tiffany & Co. in the heart of the 8th arrondissement in Paris, France

The design of the store has been led by OMA Partner Ellen van Loon with project architect Giulio Margheri. 

While the interiors are presented as a sequence of rooms hosting both retail and archival display, each rooms creates a different atmosphere with patterns, colors, cave-like and box-like additions. 

The contrast of colors makes any room even more interesting.

OMA opens temporary store of Tiffany & Co. creating different atmospheres in each room in Paris

The store is conceived as an adaptive design and the store’s ambiance will transform throughout the year to reflect the character of the collections it will host, bringing together the brand’s latest designs with items from its 185-year collection.

OMA opens temporary store of Tiffany & Co. creating different atmospheres in each room in Paris

"Tiffany & Co. has a rich history both in making jewelry and in product design. For us it was important to showcase that history," said Ellen van Loon, OMA Partner. 

"More than an occasion to discover Tiffany’s latest collection, a visit to the store also becomes a journey across time," Ellen van Loon added.

OMA opens temporary store of Tiffany & Co. creating different atmospheres in each room in Paris

While the store unfolds as a sequence of rooms with different atmospheres, a rotunda showcases highlights from Tiffany’s jewelry archive, exhibited physically and on digital screens.

A bold powder-colored octagon-shaped room showcases the current collection, while high jewelry appointments take place in an intimate room at the rear, which also features Tiffany’s French Crown Jewels catalogue from 1887. 

OMA opens temporary store of Tiffany & Co. creating different atmospheres in each room in Paris

"Custom furniture invites visitors to leisurely wander and try on the jewelry on display, antique Tiffany-designed lamps evoke Louis Comfort Tiffany’s designs from the early 1900s and a continuous, gradient blue carpet adds to the immersive shopping experience," said OMA. 

Visitors will be able to visit the store until May 2023 on Avenue Montaigne in Paris.

OMA opens temporary store of Tiffany & Co. creating different atmospheres in each room in Paris

OMA opens temporary store of Tiffany & Co. creating different atmospheres in each room in Paris

OMA opens temporary store of Tiffany & Co. creating different atmospheres in each room in Paris

OMA opens temporary store of Tiffany & Co. creating different atmospheres in each room in Paris

OMA opens temporary store of Tiffany & Co. creating different atmospheres in each room in Paris

Image © OMA 

OMA opens temporary store of Tiffany & Co. creating different atmospheres in each room in Paris

Image © OMA

OMA previously designed the renovation of Berlin's historic department store Kaufhaus des Westens (KaDeWe) in Germany. 

OMA's New York office, led by OMA Partner Shohei Shigematsu, is also transforming Tiffany & Co.'s new flagship store in New York.

Project facts

Project: Tiffany Temporary Store Paris

Location: Paris, France 

Client: Tiffany & Co. 

Year: 2022

Status: Completed 

Program: Retail

Partner: Ellen van Loon

Project Architect: Giulio Margheri

Team: Jacopo Bellina, Sebastian Bernardy, Miguel Herreras San José, Mateusz Kiercz, Philippe Le Quellec, Mingda Zhang.

All images © Benoit Florençon, courtesy OMA unless otherwise stated.

> via OMA 

OMA Paris store