Juan Valdez

In every corner of Buenos Aires’ Juan Valdez stores, the essence of Colombian coffee is present, blending the origin of the product with a distinct local identity. Each design element is carefully chosen to evoke a connection to Colombian coffee culture. The walls, lined with colonial-style tiles, bring to mind the rustic charm of coffee farms, while the lighting fixtures are inspired by traditional Colombian roofs, adding warmth and a welcoming feel to the space.

A key design material is petiribí wood, used throughout the furniture, lending an organic and solid foundation that echoes the robustness of the coffee itself. Jute accents further enhance the environment, introducing a rich texture typical of Latin American decor that adds warmth and reinforces the regional ambiance. A custom-designed piece of furniture serves as a showcase for the various products, tying into the brand's visual identity and ensuring that the coffee takes center stage within the space.

The walls incorporate wooden artistic details and pastel colors that capture the unique landscapes of Colombia's coffee regions. These hues bring a soft yet vibrant touch, inviting visitors to feel connected to the origins of the coffee they are enjoying. Every detail, from the textures to the colors and materials, has been chosen to create an environment that celebrates the authenticity and rich heritage of Latin American coffee culture, with coffee as the main attraction. The result is a warm, inviting space that both reflects and enhances the Juan Valdez brand identity, immersing visitors in a sensory experience that honors the origins of the product and its journey from Colombia to Argentina.

Project Team
Arch. Fernando Hitzig
Arch. Leonardo Militello

Arch. Victoria Repetur
Arch. Cristina Herrera