The traffic flow design resembles an art festive, intertwined with dimensional copper elements. Light and shadow, space extends, walking and touring among display galaxies, your mind lingers gradually. Traces of dedicated craftsmanship and aesthetic appreciation are made obviously by the language of space and display.
Formality is as the mean of serving the storytelling, artifacts travel in time to keep the heritage with the poem, aesthetic braves the boundaries to expand the ideas with infinity.
Restrain and release
Asymmetry pillars and floor to ceiling windows maximize the internal and external interactions.Natural light shines through the windows to release the freedom to the architecture, even to the flow of space, and extend the internal and external dimension.The products are displayed in a direct way to be expressed by such ingenious design, which lets the viewers have the chance to get the visual expression of the concept of brand.
The brass materials are setting up outside directly to show the bold design. It is a kind of unrestrained release and restraint of openness. It happens to create a tortuous path that awakens the desire of exploration for the viewers.During the daytime, the natural light will be enough in the space, especially the true texture of the metal.At night, the light and shadow are mainly making the copper become outstanding, even showing the space clearly.
Solidification and flow
The form is a kind of interpretation to express the extended meaning that the design is from a concrete finite to an abstract infinite.This is a journey of artistic exploration of materials from the outside to the inside, from the vision to the imagination.
Tracing the roots from the original roughness of brass material, the craftsmen create it as an artistic work by crafting to express the material and brand cultures without lots of statements.It is easily to capture the solidified hardness from the texture and the lightness of flowing signals of evolution.
Each space is an independent unit based on functional, they constitute the brand image and personality.Each unit is expressing the purity of minimalist modules. The core products demonstrate in different scenes, yet it always attracts the attention of the space, highlighted by the harmony, connectedby between the various themes.
The designer uses the copper lines to divide the ground to make a nice pattern. It is a way to show the aesthetics, meanwhile, to make the copper have different forms to be expressed in the continuous spaces, which is also a hint of design to unify the system of the whole space.The design builds an exhibition space between people and brands that aims to give the viewers a place to explore unbounded, infinite, and selflessness statement in deep immersion and contemplation, movement and imagination freely.
Tangible and infinite
The design is inspired by architectural forms and residential philosophy.From the point of spatial form, the design is raised to the core idea, and finally returning to the essence of meaning of space language.Products will always be the protagonist of the display of space. The designer took this concept to design the exhibited area extremely.
From the simple display to showcasing the multi-dimensional traits of the display, the space comes with a sense of luxury yet low-key style.The multi-faceted plasticity of copper married with the brand's unlimited potential; the designer is exploring the potential of aesthetic expression. All are exhibited in the tangible display concretely.
Project area: 470.5 square meters
Interior design: SALONE DEL SALON
Chief designer: Salone
Design team: Zheng Weibang, Li Lingfeng
Yung Zing Tung Copper Culture Gallery by SALONE DEL SALON in China won the WA Award Cycle 40. Please find below the WA Award poster for this project.
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