Facace Upgrading for Imeter srl

Facade as Infrastructure.

Green as Brand Identity.

Facade Upgrading project for Imeter srl headquarter in Ancona, Italy takes his shape and configuration starting from the interpretation of the highly infrastructured surrounding, conceiving a façade system independent from the existing building that constitutes a passage that links entrance, showroom and outside terrace. A façade that provokes an experience of the movement. A façade as infrastructure.
Anchored at this structure, a brise soleil system of perforated and bended metal conforms the external skin of the building, enfolding it over two side.
It takes shape a relational space, a liminal space between interior and exterior, in which the light is gently calibrated to have the best environmental comfort inside the building.
The external skin’s elements, drawn in a diamand asymmetrical shape, react to the atmospherical and viewing conditions, making the façade vibrating. The strong chromatic character of the new Imeter facade emphasize the group’s brand identity.