Al Seef Dubai by 10 DESIGN in Running for MIPIM Awards 2019

Earlier in February, the judges met in Paris and concluded the shortlist for the MIPIM Awards 2019.

Designed by Gordon Affleck and Paul Rodgers, Al Seef Dubai (The Contemporary Area) has been selected as 1 of 4 finalists for the Best Mixed Use Development of the Awards.

Fronting along the Dubai Creek, this destination offers retail and F&B experiences and two Jumeirah Hotels branded as Zabeel House.

Al Seef together with other finalists will be showcased at MIPIM (the world’s leading property event) in Palais des Festivals, Cannes from 12th to 15th March. Winners will be announced at the MIPIM Award Ceremony on 14th March.

Al Seef is situated in the historic heart of Dubai, located along the Dubai Creek adjacent to the Al Fahidi Cultural Historical Neighborhood. The Contemporary Area of the wider Al Seef development spans around 670m of the waterfront with retail, F&B, hospitality, marina amenities and parking covering over a total of 85,000m2.

The scheme has broken down the retail and F&B amenities into a series of standalone pavilions fronting along the shores of the Creek. The pavilions fully open out onto the promenade, blurring the distinction between internal and external spaces, providing the canvas for exciting, active, and bustling retail and hospitality concepts.

The individual design personalities of each pavilion incorporate crafted and layered façade solutions, resulting in a rich variety framing the visitor experience. Beneficially each pavilion has a distinctive identity; however, a common palette of materials and consistent approach to the precision of detailing ties together the separate elements to form a coherent solution across the whole district.

To complete a holistic lifestyle offer, the contemporary area accommodates 2 hotels by Jumeirah: a 150-key Zabeel House Mini and a 200-key Zabeel House. Extending from the hotels is the creation of separate F&B water pavilions that spill out and into the creek, stepping across a terraced, cascading landscape for a distinctive take on waterfront dining opportunities.

MIPIM Awards 2019 – Finalist in running for Mixed Use Development
a&d Trophy Awards 2018 – Best International Architecture
Architecture Podium International Architecture Awards 2018 - Winner of Mixed Use
identity Design Awards 2018 – Winner of Editor’s Choice
Middle East Architect Awards 2018 – Best Leisure and Hospitality Project
The Architecture MasterPrize 2018 - Best Mixed Use Development
The Architecture MasterPrize 2018 – Best Commercial Project



Name Al Seef (The Contemporary Area)
Location Dubai, UAE
Client Meraas – Dubai-Based Holding Company
Scope by 10 DESIGN Masterplan, Architecture, CGI
Status Open in September 2017 (Retail and F&B)
Open in March 2018 (Zabeel House Mini by Jumeirah)
Open in June 2018 (Zabeel House by Jumeirah)
Site Area 104,543 sqm (670m)
Total GFA 85,000 sqm
Retail and F&B 9,999 sqm
Zabeel House Mini by Jumeirah 9,995 sqm (150 keys)
Zabeel House by Jumeirah 17,892 sqm (200 keys)
Public & Services Areas 9,778 sqm
Basement & Carpark 37,336 sqm

Gordon Affleck Design Partner
Paul Rodgers Design Partner

Architectural Team 1 Chris Jones, Kishor Lad, Eugene de Villers, Phil Gray, Collin Foster, Jon Derrin, Javier Manon, Alessandr Varonier, Almudena Lacruz, Jose Castenada, Nick Cunningham, Thomas Oderico, Riccardo Ferrari, David Hill

Architectural Team 2 Ross Milne, Miriam Auyeung, Sonja Stoffels, Vincent Fung, Daniel Wang, Gwyneth Choi, Bryan Diehl, Yan Liu, Yushan Wu, Adam Wang, Neil Samson, Dan Narita

CGI Team Peter Alsterholm, Jon Martin, Yasser Salomon, David Guardado