Main ives of the project are:
- to fit a building into a lot (difficult of geometry) organically,
- to separate the parts of the building (different in function) from each other as much as possible,
- to make compact horizontal and vertical communications,
- to consolidate floors of a building different in the area in uniform volume.
first two floors of a building (maximum of the area) are solved in the form of a podium, other elevated floors form uniform volume. this volume grows out of transition of the plan of the hexagonal form (the area - 900 sq.m.) in the plan of the triangular form (the area - 600 sq.m.)
all vertical communications are located in the centre of the building. lifts with a stairway of offices are partitioned from a stairway with the lift of apartments. loading of a warehouse and entrance of garage are located from a yard side. entrances of the shops, offices and apartments are separated from each other and carried out from vali asr avenue and salmak street.
underground floors, where the 4-storeyed parking area is located, are solved (for economy of space) in the form of a helicoid approach ramp with a downgrade of 5 %.
the technical floor is located over apartments. the building roof is maintained by its tenants for their purposes. synergetic fasades are used on a south side of the building.
motives of the arabian patterns are used in refinishing of facades.
the glass facades of a building personify company benetton openness, and the usage of different colour tinted glasses is demonstrated many-sided nature of the company.