the research focuses on four sections: First, words like trust, quality, and desperation {to name a few} and the colors the participants associated with these words will be examined. The goal of this section will be to discover trends {or lack thereof} between a standard list of colors and a list of words that may {at first look} seem to have no association with any color. Second, correlations between the aforementioned color sets and published research on color preference are investigated. Related to this, the next section will examine color psychology and some possible reasons for the color choices by the participants. Examining differences, and similarities, between already published information and the survey results will help present a qualitative perspective of the data collected in the color questionnaire. The fourth {and final} step is to correlate these results to online activities. In the survey, questions regarding the importance of a variety of online activities {e.g. shopping & communicating, to name a few} were asked, and this part of the project will focus on possible color combinations to help designers make better color choices for using, or not using, specific colors.
www.joehallock.com/edu/COM498/index.html