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Opening:DWR Store, 57th Street by Buro

United Kingdom Architecture News - Mar 25, 2014 - 20:55   2324 views

Photographer: Michael Biondo

DWR Store, 57th Street

Buro is proud to announce the opening of the new Design Within Reach Flagship Store. DWR occupies 4 floors and 22,000 square feet at the corner of 57th Street and 3rd Avenue, New York City. Please stop by when you get a chance.

Situated on the corner of 57th Street and 3rd Avenue, the new Design Within Reach studio occupies a small footprint at the ground level and the entire basement, second, and third floors of the building. To create a powerful impact, the design places a floating red box above the entrance, providing a 24' ceiling height at the ground floor. 

The floating box creates a strong brand identity on the street level as well as accommodates a duplex apartment. The idea behind the duplex apartment facing the 2nd and 3rd floor is to play with the voyeuristic experience one has living in New York City.

In a dense city like New York, we always end up looking into others' apartments. Koray Duman was Partner in charge of the project at Sayigh+Duman Architects. 

Project Facts

Status: Completed in February 2014 

Program: Retail Square Feet: 20,000sf 

Location:New York 

> via www.burokorayduman.com