Submitted by WA Contents
Kevin Roberts in South Africa
Architecture News - Apr 28, 2009 - 14:09 5420 views
Roberts` saying "It`s going tobe ugly, and the only way to face this is together, with a totallywinning attitude. Winning Ugly is born of the rough and tumble of greatvictories on the rugby field, on the basketball court, on the tenniscourt, in political arenas, in battlefields with grit, guts and geniusspilling out from every pore, to secure victory at the final moment.It`s about eliminating waste, cutting meetings, focusing on what iscore, and being ruthless with what is not. It`s a challenge Saatchi& Saatchi has taken up."
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