H&M have just announced their plans to open a flagship Parisian store on the Champs Elysees this autumn. The successful Swedish store is thinking big. Jean Nouvel is the architect who will design the 3-floor store, spanning no less than 2800m2. A store like no other, aimed at tourists and Frenchies alike. Jean Nouvel explains to us that the building will continually offer surprises and have a lived-in feel tempered with a flexible and mobile philosophy
uk.ykone.com/magazine/news/h-m-ouvre-son-flagship-parisien-sur-les-champs-elysees/