Poster designed by L2M3 for The Bauhaus-Archiv Museum für Gestaltung, © The Bauhaus.

Interview by Kimberly Lloyd  for Yatzer.

54 years since its inception, the Bauhaus-Archiv Museum in Berlin is set to debut its first-ever corporate identity. Meet Sascha Lobe, creative director of Stuttgart-based design studio L2M3,  for a deeper insight into what is his most paramount project.

Sascha Lobe, creative director of Stuttgart-based design studio L2M3. Photo by Dominik Gigler.

Sascha, you’ve been involved in the design industry for quite a while now – all the way from buying one of the first Apple personal computers in your early twenties to designing for the most prestigious client a designer can imagine today, namely The Bauhaus-Archiv Museum für Gestaltung in Berlin. Having shared your knowledge on stages around the world and witnessed your work become part of important museum collections, could you please elaborate on why the Bauhaus is still so relevant today?

I think the Bauhaus is still an extraordinary subject with a universal influence on all serious designers in all disciplines and their work. No doubt there is a growing trend towards the central tenets of the Bauhaus that emphasize the oft-touted ''LESS IS MORE'' approach with quality craftsmanship, where form follows function and superfluous ornamentation is retracted. This also lines up with the current Slow Movement call-to-action that does away with excess and emphasizes sustainability, local craft, connecting with others, and finding the right pace that maintains quality over quantity. I could actually give you give a huge list of new entrepreneurs with Bauhausian visions. Then there’s the fact that the Bauhaus-Archiv has begun to offer programs and lectures concerning questions in contemporary architecture and design. Additionally, it is the only relevant Bauhaus destination in Berlin. This comes at an auspicious time with the projected 2019 opening of a secondary building in response to increased museum foot traffic....Continue Reading

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