all images © Collective-CLOK

New York-based initiative Collective-CLOK has designed new installation for Valentine's Day 2016, which will be installed at the heart of Times Square, New York in 2016. Collective–LOK is an architectural collaboration formed by Jon Lott (PARA), William O'Brien Jr. (WOJR), and Michael Kubo, is a co-director of pinkcomma gallery in Boston and a collaborator in over,under, an interdisciplinary practice with expertise in architecture, urban design, graphic identity, and publications. He is a Ph.D. Candidate in the History, Theory, and Criticism of Architecture at MIT.

This artistic calls organized by Times Square Arts each year and for 2016, Times Square Arts announced Collective–LOK as the winner of this year’s annual Times Square Valentine Heart Pavilion curated by the Center for Architecture. Over the last eight years, the Times Square Alliance has invited architecture and design firms to submit proposals for a romantic public art installation celebrating Valentine’s Day in Times Square. This year’s winning design is ''Heart of Hearts'', will be unveiled on February 9, and remain on view through March 6 at Father Duffy Square, between 46th and 47th Streets. 

plan-1

plan-2

Collective-CLOK creates an artistic but functional installation- a blur of bright lights and billboards, noise, steam, passion and possibilities. It is spectacle made manifest, day and night. For Valentine's Day we offer the Heart of Hearts, a space for both intimacy and performance within this spectacular atmosphere. 

A faceted ring of nine golden, mirrored hearts creates a pavilion that reflects and multiplies the pulsating activity of Times Square, creating a kaleidoscopic interior that dissolves the boundaries between viewing and performing. Within the ring, diamond-shaped spaces inside each heart create "kissing booths" where couples find their activities mirrored, allowing both privacy and publicity within the Heart of Hearts.

detail of crystallized piece

The 2015's winner for Valentine's Day was New York-based design studio Stereotank with its red installation ''HeartBeat''-a heart-beating urban drum- and the other winner in 2012 was Danish architecture firm BIG  (Bjarke Ingels Group) in collaboration with FLATCUT_  and Local Projects with their installation BIG♥NYC and raised special slogan ''more people = more love''. 

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