all images © Fu YuMing 

China-based institution Bloom Design combines diverse creative design services which focuses on fashion brand design. Its service covers commercial space, retail space of fashion brands and brand image design. Bloom Design has produced several works up to now including; Romon, The Fashion Door (TFD) Flagship Store, Annil, TGGC, esons, Mondiland, Calfland, Bello ann, mi&go, Ownonly, Nganlok, Sunroo, Your Any Idea, Fineying and so on. 

The Fashion Door (TFD) Flagship Store is located at Guangzhou 8090 Hui Chao Fang; it is the first The Fashion Door Flagship Store in China with a total area of 2000 square meters which brings together global original fashion brands and creative works of domestic budding designers. With its unique imagination, The Fashion Door combined multidimensional fashion styles effectively and made itself the agent of thousands of items for more than 60 brands, which covers men’s and women’s clothing, shoes and bags, accessories, household items, toys, personalized IT products and so on.

The design studio highlights the special character and style of separate brands, this project is based on the design concept of simple, open and inclusive and combining with elements such as three-dimension, graphic, linear. Moreover, there is a designer-themed display area which is updated monthly and a leisure and comfortable coffee living hall that brings unique shopping experience to customers.

The designer uses the simplest building materials- cement, clay , steels and logs and so on,  and use them to the extreme to build up the most special space. The broken down space integrates with the background, which make the whole space be filled with blocks and surfaces of different shapes which are interweaved by all kinds of vertical, inclined and horizontal lines.

Brand image “appears” from the complex netting structure slowly, but also disappears in the complex blocks and surfaces in an instant. The effect of hard decoration is reduced to the minimum here and it seems there are only dull black, white and grey visually. What the designer wants to reflect is the structure formed by line to line and shape to shape, and the tension emitted by this structure. This is the very way to emphasize the most wonderful part of every designed brand. 

the designer uses materials: steel plate with fluorocarbon coating, rusty steel plate, wire fence, plain cement, small blue brick, wood plates, temper glass, diatom ooze.

the walls present 3D effect with special materials used inside

the colors of the walls are harmonized with white colored-furnitures

the interior creates a ''cave'' effect 

all dresses, colorful seats, furnitures and artistic hangers are also display elements inside and makes the space vivid

naked brick details inside, is a part of interior structure

sculptural hangers 

floor plan of The Fashion Door (TFD) Flagship Store

Project Facts

Chief Designer: Li BaoLong

Design company: Shenzhen Blossom Brand Design and Consulting Co., Ltd

Location: Guangzhou, Guangdong

Area: 2000m2

Photographer: Fu YuMing

Author: Huang Ting

Main Materials: steel plate with fluorocarbon coating, rusty steel plate, wire fence, plain cement, small blue brick, wood plates, temper glass, diatom ooze.

> via Bloom Design