image via visualnews.com

LEGO is building a social media following as inspiring as their little plastic bricks — and their LEGO Architecture brand is playing a major role. Part of their success is coming from innovative campaigns that capitalize on the creativity their product inspires.

With LEGO Architecture, they’ve harnessed the world’s love for creative design and iconic buildings, while getting fans involved with building challenges that have gone completely viral. How has that paid off? Since just February, LEGOs Instagram followers have jumped from around 380,000 to an astounding 522,000. For an old-school brand that nearly faced extinction a few years back, they are staying on top of new social networks and creating plenty of reasons to love them......Continue Reading

> via visualnews.com