SHOWROOM JVC.
This building exhibits projects of Tom Mayne / Morphosis, Carme Pinós, Enrique Norten / TEN Architects, Daniel Libeskind, Jean Nouvel, Teodoro González de León, Philip Johnson, Toyo Ito, Willians & Tsien, Zaha Hadid and Coop Himmelblau of JVC Culture, Conventions and Business Center in Guadalajara-México. In this place the citizens would to know the works in process and its advance though scale models and interactive videos of whole complex and its parts.
The core challenge this proposal is not the facilities program but the relationship with Vallarta Avenue urban environment and with Mosku Restaurant by Coop Himmelblau.
The aim is to generate a territorial geography which incites exploration, a place where the references offer transition through a specific space.
The process is situated beyond apparent duality and antagonism which attempt conciliation and is found in the presence of an entity whose appreciation enlarges perceptions. It is not about disjunction, not conjunction but rather an open architectonic event which develops both these possibilities in a subtle way. A search is taken up to go beyond the legibility of obvious references to cross the threshold into experience.
The intention is to motivate the complicity of the user by developing involving routes that manifest fluidity and leisure with an intention clearly recreational. For the user to adopt an attitude of complicity, reassuring architectural phenomena is an ambit of invention more than a practical instrument.
2001
AG architects
