Hotel Oriente OH!

The interior design project for Hotel Oriente located in the Eastern side of Mexico City included a new name and branding. This hotel was very well known in the area, so it was important that changes were not radical and the playful result of switching the name initials set the guidelines maintaining the original name by adding the use of and expression related to emotions such as: happiness, joy and surprise: Oh to which an exclamation sign was added to emphasize the attitude.

DIN interiorismo´s design team decided to play with this symbolism and referred to the world of comics –discarding the original idea to use Oriental motives- and developing a fun proposal zoned in 4 areas called: Yuppie, Yeah, Wow and Wahu. Phonetic expressions and color outlined the dynamic identity of the new image for OH! Oriente supported on all the elements that define this graphic culture .Artists such as Lichtenstein and Cruz Diez were also an important reference for shaping the rich language of this proposal of great formal and chromatic intensity.

In every room, in one of the walls, there is a big illustration and the beds are round, breaking from first impression with all preconceived ideas of a traditional hotel room. Custom made furniture in orange fiberglass was also made for all the rooms with very attractive shapes that go from a sphere chained to the floor with a spring, swivel seats, swings or suspended chairs that crown the whole concept that characterizes a love hotel.

"The interior design project for Hotel Oriente located in the Eastern side of Mexico City included a new name and branding".

Location: Mexico City
Year: 2017
Ground floor: 720 sq m
1st Level Plant: 760 sq m
Total: 1480 sq m
Photography: Arturo Chávez