The O2: Concierge

Greeting you at the front door, the effervescent, color-shifting Concierge heralds your arrival at The O2 and helps you orient yourself for your visit. It is a meeting place, an information source, and an iconic reminder of the O2 brand presence. In order to realize the floating bubbly form, a steel ring was suspended via cables from node points built into the original fabric roof. The polyethylene "bubbles" were then hung from the ring on strands of cable, and fed with power and data to control the bespoke LED lighting arrays within. The illumination is infinitely variable via wireless data link, and is programmed to run various "shows" over the course of the day and for different events. An additional LED message "ticker" is suspended around the inside rim, displaying greetings, schedule information, special offers, and calls to action.