NetWork

Led by Yudum Boytorun and Semih Boytorun, Boytorun Architects is recognized for its architectural and interior design projects on both national and international scales. For NetWork, the practice translated the brand’s innovative retail vision into a spatial experience that unites comfort, elegance, and technology, shaping a contemporary shopping environment tailored to today’s lifestyle.

Every aspect of the project has been carefully considered to strengthen the brand identity and ensure meaningful interaction with customers. Display windows, product presentation areas, fitting rooms, and lounge spaces are all arranged to enrich the in-store journey. Comfortable lounge areas placed at the intersection of men’s and women’s sections enhance the shopping experience, while the integration of digital media, sustainable materials, and modern lighting systems underscores NetWork’s forward-looking approach.

Spatial planning ensures smooth customer circulation with strategically placed checkout points and accessory areas, while storage functions are separated without disrupting the main flow of traffic. Sensory elements, including lighting, music, and digital screens, contribute to a holistic atmosphere.

The use of smart technologies and sustainable materials highlights NetWork’s innovative and environmentally conscious vision. Maximizing natural daylight through intelligent lighting systems and selecting locally sourced materials brings both ecological sensitivity and cultural relevance to the design.

Through this new retail strategy, realized with the expertise of Boytorun Architects, NetWork redefines traditional store layouts with contemporary and technological solutions while embedding sustainability at the heart of the shopping experience.

Project Name: NetWork
Project Type: Retail
Completion Date: 2024
Project Area: 355 sqm
Concept Design: NetWork
Electrical Project Supervision: MVD Proje
Mechanical Project Construction Supervision: Meridyen