New watch museum, boutique, conversion of the main entrance area in the historic building of the IWC. The museum consists of two wings:

West wing: company history and watches 1868 – 1950, animated multimedia presentation of the company’s history.

East wing: watches and product families 1950 until today.
Highly intricate watches and individual pieces, boutique, middle area with new reception and watchmaker’s workshop
for public viewing.

2005

2007

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