Original Chicken is a mid- and high-end Chinese catering brand that has almost 20 years of history. With consistent dedication to ingredient sources, the brand has pioneered a whole-chain standard of “farm to table” in Chinese fast food sector. It by far has more than 800 restaurants, and its first restaurant in South China is sited in Shenzhen, a young and energetic garden city. The design of this restaurant responds to the brand's philosophy of providing ecological and organic food, and draws inspiration from nature and soil.Located at the corner of the ground floor of an iconic commercial complex in Futian CBD, Shenzhen, the restaurant features the theme of “returning to farm” and explores an experimental reform of traditional Chinese food experience. The designers adopted a low saturated color palette extracted from soil, and applied it to interior surfaces made of natural materials like soil, wood, stone, cotton and hemp, in a hope to lead a new, healthy and sustainable lifestyle and guide people in the bustling city to follow their heart.The facade is mainly soil red and embedded with metal grilles and massive transparent glass, revealing a sense of freedom and lightness. The outdoor seating area and the lovely green garden fit into the local hot climate, welcoming people of all ages with a friendly gesture. The overall design shows the collision yet coordinated integration between city and farm, red and green, curves and straight lines, the simple and the sophisticated.
A self-service system is introduced into the 300m² interior space, where double circulation routes separate the self-serve area and the dining area invisibly. Orderly rammed earth partitions set a gentle and simple spatial tone, and meanwhile bring a warm ambience full of hometown love to this migrant city. The glass windows at the ordering area reveal the natural texture of shoji paper, which becomes flexible after modernized treatments. The menus hung from the window are written in calligraphy, demonstrating the traditional charm in Eastern cultures.
Project name: Original Chicken, Shenzhen
Location: One Avenue, Shenzhen
Interior finishes design: Nature Times Art Design Co., Ltd.
Interior decoration design/execution: Nature Times Art Aesthetics Co., Ltd.
Design team: Wei Jinjing, Wei Yaocheng, Zhang Huichao
Client: Original Chicken hospitality
Lighting consultant: Ding Jie
Construction firm: YCWORK
Photos: Qin Zhaoliang, Original Chicken hospitality