"Tally Handcraft Hub is where heritage is being praised, and future is being invented "


Tally handcraft hub, where the heritage of tally is revived. In the 19th century, the tally fabric was created for the first time in the city of Asyut. The fabric is a signature for Asyut, it's even being called Asyut worldwide instead of the tally. Despite how fascinating that fabric is, it has gotten totally obliterated from existence and it wasn't being produced anymore for decades. Then it started to appear again in minimal places with small production facilities. On the other hand, Asyut is being rated as the poorest city in Egypt with over 56% of its population being below the poverty line. With such a treasure as the fabric of tally that is a huge piece of Asyut heritage, Asyut can promote for its gems and show the world what heritage means. Through such a magnificent creation that get people worldwide fascinated just by existing. The women of Asyut are the main character in this situation, they are the creators of the fabric and the tellers of the story. Since Asyut is like any other city in upper Egypt they have their own traditions and culture, so most women are not allowed to work or help the family in any way. Therefore, the handcraft hub supports women and encourages them to participate to make a change in their lives and society. Through the creation of Tally handcraft hub, all those weaknesses would become strength points that help Society in many ways.

SDGs that the project supports:

1- no poverty: the project's main aim is to use the heritage of tally to give the city more recognition so the people of Asyut can get more job opportunities to support their families.
2- Gender equality: the project supports Asyut women as they are the main creator of the fabric.
3- Sustainable cities and communities: the project praises the greatness of heritage there for it protects that heritage from being abandoned.

Project Aims:

• Enhancing the worldwide knowledge of Asyut heritage.
• Developing the living of citizens in upper Egypt by introducing job opportunities for women.
• Making the handcrafts and tally production enter the market and be recognized as a known used fabric internationally.
• Creating the design requirements of different interior spaces related to Developing handcrafts (manufacturing – displaying – retail).
• Creating well-equipped interiors that are environmental and sustainable which help make the manufacturing and the creation of handcrafts easier and more flexible.

Location, Asyut, Al Ibrahimeya road (the center of Asyut)
near Asyut University and the train station, close to all means of transportation for easy Reachability for visitors.

Project Concept:

The knot of the Tally fabric
the knot is made by making three actions, together they create a whole knot. It has a start then the movement of the thread and then an end. Each step on its own doesn't serve a point but together they create a concept. Firstly the start represents the past because the past is when the tally was created for the first time, and based on it now there is a fabric called Tally. Secondly, the movement represents the present which is now when the fabric is being revived by coming back to production in various ways. Lastly, the end represents the future and how that fabric would be used in the upcoming days, with a lot of events and fashion shows spreading worldwide knowledge about the fabric. With the three steps, the Knot gets created which is the same for the Tally handcraft hub. Each step is represented in a zone the serves the purpose of the step.
Gallery __________ represents____________ first step_____________ Past
workshop________ represents__________Secound step___________Present
fashion show ____ represents___________Third step_____________ Future
the three zones combined creates the Tally handcraft hub
the three steps combined created the Tally Knot

Zone 1

Tally Gallery ( represents the past)
three stops :
1- the screen that shows the visitors the past of the tally when it was created and where with the details of the aspect behind it.
2- interactive displaying screens that interact with each visitor and their needs, for example, it shows the visitor how the knot is being made, it creates the story the visitor wants by the use os symbols that are created by tally and a huge variation of actions and information display.
3- the mannequins that display pieces of cloth have been made from the fabric alternative and design choices.

Zone 2

Fashion show ( represents the Future )
Where annual fashion shows are made to invite designers and people from all around the world to come to watch the latest designs and creations made by the fabric. Made to fit a huge capacity of visitors with a backstage area for the preparations and getting ready part.
sensor light tracking system for best show results.

Zone Three

Workshop ( represents the present )
_ equipment and tools for the craftsmen to create the fabric
_ group working tables for communication
_ break banquette for resting
_ natural lights for productivity
_natural ventilation
_ moveable furniture for fixability
_storage units for fabric storing
_Manniquins for fabric trial and imagination



- smart touch screens for data showing
- interactive screens ( creates the shapes and designs of tally for each visitor customized to tell their own stories)
- track systems for the movement of fabrics and tools in the workshop area
- sensor-ed lighting system in the gallery for full circulation management for the visitor
-natural ventilation
- air conditioning
- solar system
- heat decreasing systematic window glass
- Natural lighting
- natural lighting
- natural ventilation
- solar system to decrease the use of electricity
- heat decreasing materials
- use of natural materials (surrounding materials)

Project designed and presented by: Nada Maqboul Ebrahim
-Faculty of Arts & Design - Interior Department - MSA University -

Under the supervision of:
-Assoc. Prof. Dr. Rasha El Zeiny,
-Assoc. Prof. Dr. Hoda Madkor
-Assoc. Prof. Dr. Dalia Ezzat
-Assoc. Prof. Dr. Ola Hashem
-LA. Ghada Ammar

Tally Handcraft Hub by nada maqboul in Egypt won the WA Award Cycle 38. Please find below the WA Award poster for this project.

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