Discover Coastal Living with 10 Design in Prince Bay Taiziwan

Welcome to the Prince Bay Taiziwan residences, an extraordinary residential development created by China Merchants and 10 Design that offers luxurious coastal living in a new entertainment and cultural destination in Shenzhen, China.

At Prince Bay Taiziwan, residents are able to experience the international lifestyle of the Nanshan Business District, traveling with ease to Shenzhen, Hong Kong International Airport, and Macau.

Prince Bay Taiziwan at 250m high is set to become Prince Bay’s tallest residential landmark when completed in Jun 2023. It is also anticipated that the 139,000sqm development will be one of the most luxurious residences in the city, providing unrivalled club amenities and access to ocean views for all units.

Design Partner, Nick Cordingley says, “The design of the luxury apartments begins as an experience of arrival and throughout the journey to home. A key driver is to enhance a close connection to the natural surroundings of air, light, ocean and mountains throughout the journey.”

The experience begins from entering the residences along the oceanfront into a privately screened garden drop-off, through to quadruple-height garden atria lift lobbies, and expansive outdoor balconies that extend living spaces to garden areas outdoors.

Finally, with a simple core and structural strategy, the units are designed with personal choice in mind offering garden villas within the lush greenery of the lower-zone, central units with unique horizon views and open balconies, and super sky flats and duplexes with 360 degree infinity views and garden pools.

Cordingley continues, “To further extend the experience of luxury living, we have given careful considerations to create premium and highly-personalised amenities as part of the overall design of views the residences.”

The Horizon Club is an exclusive residents’ only club. Situated on the 46th levels of the tower, this sky oasis offers a breathtaking 360 degree view out across a double-height space towards the ocean horizon.  

At the base of the tower and above the retail podium is the garden deck, a more active area mixed with vibrant public spaces, including a 30m infinity pool overlooking the ocean and a garden oasis where social and cultural gatherings can take place.

Given the distinctive coastal setting of the area, a paramount driver of the design is to maximise the value of the relationship of mountains, waterfront, and ocean of Prince Bay.

The result has created an exceptional experience of discreet luxury within the development. The unrivalled access of amenities has further exemplified exactly what sets Prince Bay Taiziwan apart from all others.

For media enquiries, please drop a note to Catherine Chan, Partner - Marketing at [email protected].


CLIENT: China Merchants
TYPE: Retail, Residential, Serviced Apartment
SITE AREA: 13,938sqm
GFA: 139,000sqm
HEIGHT: 250m
SERVICE: Architecture
STATUS: Under Construction

Design Partner - Nick Cordingley
Project Partners - Lukasz Wawrzenczyk , Edmond Lau

Architectural Team
Bryan Diehl, Gloria Yuen, Kevin Mok, Ruoyu Wang, Muzhen Huang, Christy Li, Sean Zhao, Karolina Kurzak, Jan Henao, Tim Read, Jimmy Standing

CGI Team
Peter Alsterholm, Lulu Guo, Adisak Yavilas, Henry Han, Chris Skinn, Yasser Salomon