ICON CINEMA GOREGAON, MUMBAI

ivpartners have visualized & designed the splendid ICON Cinema located in Goregaon, Mumbai with a glistening sense of style. Situated on the third floor of the eminent Oberoi Mall, this multiplex is a beautiful illustration of design with functions played out right upfront.

The client wanted this prominent facility in the mall to be regenerated so as to bring alive its relevance. Also, the existing cinema to get a reinvention with new features & functions for a contemporary & most iconic experience. The brief & approach was to make a strong signature statement in the mega urban center of Mumbai. The design concept was therefore derived from the magnetic line vectors that could create a powerful & dynamic field of force.

Incorporating the idea of reinvention, the experience of the multiplex begins at a pre-function area which encompasses a showstopping suspension chandelier fabricated in glass tubes & brass. It is arrived through a branding portal configured with large seamless LED, playing dynamic media and movie promotions. The concept behind is to assimilate the idea of the multiplex as a frontrunner in cutting edge new technology for a larger than life experience.

Within this pre-function, are hosted the ticket, e-ticketing and information experiences. The main ticket box with a reception like counter now boasts its composition with a marble bulkhead & LED displays, crowned above. The design following a magnetic line field contrived with dark brown and light beige Italian marble, spreads across through the counter front & flooring.

Stepping inside the mesmerising arrival space is sheer ecstasy which compels the patrons to forget the world outside and relish its absolute magnificence. Unveiling a masterful spectacle, is the staggered ribbon line geometry flowing from the counters, spreading out in animation and enveloping the overall ceiling & flooring. The dramatic ceiling here, comprises of a collection of varied lighting elements beginning from soft and indirect amber architectural lighting, strip lighting & LED based coves to create the desired effect. Contemporary lux design language is captured in through the use of golden mirrors & high gloss brass with wood laminate finish summarizing the entire arena, infusing it with a radiant aura.