Expo Pavillion Shanghai 2013

What does China look like to the Austrians? How can an approximation be achieved between two such different cultures?

The design of the Austrian EXPO 2010 pavilion doesn’t represent the typical exhibition building. In the first instance it might not even be seen as a building at all. It’s rather a pavilion that is reduced to the primary components of an exhibition: paths, exhibition spaces and projection screens.
The composition of the exhibits as well as its content-connectivity causes the form and the coverage of the exhibition area.

Apart from Austrian arts and music the exhibition also offers a broad overview about the country, the people, national achievements, drawbacks, research and development, et cetera.
A special part of the exhibition is the illustration of prejudices on European as well as Chinese view at each other. In this respect it should be possible to give Europeans as well as East-Asians knowledge and understanding of the opposite culture also by defining clichés and prejudices. As a result of that it should be much easier for both cultures to discover cultural similarities.
After the EXPO expires, all of the screens, ropes as well as the stilts will be removed to be built up somewhere else. The entire ramp section will stay to work as an impressive sculpture that should manifest the previously happened event.