ROGER VIVIER
Showroom/Store - Paris, France - Delivered in March 2004
The purpose was to reconnect with the identity of Roger Vivier’s house in order to accompany the renewal of the brand that created, among other things, the stiletto heel in 1954.
The work was led in close relationship with Inès de la Fressange, director of the brand and Bruno Frisoni, artistic director. We aimed to give each room the prestige of Roger Vivier’s history and a contemporary design vision.
Based on the Faubourg Saint-Honoré Street, the store spreads on 3 levels in a sweet and luminous atmosphere. Outside, the screen shop-window made of “priva light” let the ground floor appear through the frames of various windows.
The interior opens on generous stairs made of pink rubber. The ribbon railing unrolls to link the levels. On first floor is the exhibition main space composed by a sequence of three poetical lounges and a “system wall” with white lacquered shelves, enlightened by optical fibers. Also used in the Milan and Hong-Kong showrooms, those shelves are set out randomly and stage each shoe like a sculpture.
The furniture – a 18th century chest of drawers, some Hervé Van der Straeten consoles and Mies Van Der Rohe silver leather armchairs – harmonizes the Grand Siècle and contemporary styles, dear to the famous designer.
Bordering the lounges, a muffled and padded corridor marks the limit between the exhibition parts and an intimate reception room materialized by a bar like a long pink metal monolith.
2003
2004
Grégoire Vieille
