Distributed in 3 locations with great movement of people, Loja das Frutas brought new air to the market of tropical and exotic fruit in the metropolitan region of the capital of Minas Gerais state. Technology and design were the main tools to valorize the delicate products and provide comfort to customers. The business spots received a detailed architectonic planning which included the design of furniture, illumination project, detailed study of flows and coordination of installations (air conditioning system, sound and safety circuits, pneumatic pipes system to collect money from cash registers and signals).
Steel and glass were explored as central elements in the creation of visual identity for the store. These materials, allied to the application of vibrant colors, efficiently responded to the idea of bringing modernity and functionality to the traditional ways of trading fruit in Brazil.

2002

2003