Submitted by Jonathan Budd
Identity and the Branded Community
Architecture News - Feb 14, 2008 - 11:08 5481 views
The branded community parallels the utopia— literally, a place that does not exist. In this context, the utopia expresses an ideology, an idealized model of a community. Our hypothesis is that today’s communities can be characterized through five utopias, largely independent of geographic and cultural context.
www.christianmarcschmidt.com/components/schmidt_identity_branded_community.pdf
