Submitted by WA Contents
Web of intrigue
Switzerland Architecture News - Aug 15, 2008 - 16:06 5773 views
Is a chink appearing in the corporate armour of Swiss architect Herzog & de Meuron?
The firm, which famously refuses to advertise or promote its work, is developing {gasp!} a website. But Boots sees no new era of openness ahead.
In response to a request for images of its Beijing Bird’s Nest stadium — surely the most promoted building in the world right now? — H&deM’s PR machine replied with a stern no: “It is our firm policy and philosophy not to advertise our practice in an active manner.” Will the website be members only?
www.bdonline.co.uk/story.asp?sectioncode=437&storycode=3120499&c=1
