AISIN_ ne.mu.ri, exhibition by Setsu & Shinobu Ito

Imagine New Days

An innovative project featuring interaction furniture, designed by Setsu & Shinobu for AISIN, a Japanese company of the Toyota Group.

April 8-13 2014
La Triennale di Milano
Press Preview: April 7, from 11am to 8pm
Opening: April 8, from 7pm to 12am

WORLDWIDE PREVIEW MILAN DESIGN WEEK 2014

AISIN_ ne.mu.ri*, by Setsu & Shinobu Ito 
Imagine New Days

Aisin, part of the Toyota Group, presents the worldwide preview of an innovative project featuring interaction furniture, designed by Setsu & Shinobu Ito that adopts automotive technology to design a future that is in direct contact with nature.

At the Triennale in Milan during the Milan Design Week 2014, the famous pair of Japanese designers, Setsu & Shinobu Ito, will lead us on a visionary journey created by interactive furnishings, which interpret the synergy between Aisin’s advanced technology and an interactive vision of the human body within a domestic setting. 

Almost “islands of furniture” in an archipelago of emotions, they create an imaginary bedroom and an idealised living area that, in a functional and emotional dialogue with lights, sounds and objects, become useful allies in carrying out routine tasks - such as turning lamps on and off, drawing the curtains and blinds or managing electronic devices - as well as generating sensorial atmospheres. 
Aisin, a Japanese company of the Toyota Group specialising in precision engineering and Information Technology, is well-known in the automotive industry thanks of its numerous products that car makers from around the world have used in their vehicles. The research, presented in a worldwide preview in Milan with this interaction furniture project, is based on new, domestic applications of a “hidden” technology that is capable of triggering spontaneous relationships between action and reaction via commands that are not activated directly, but rather through sensors, which register body weight and a person's movement. 
So, through Setsu & Shinobu Ito’s insightful design work, sensors that had up until now only been applied to the automotive world, have been tested in those home furnishings that most commonly have a direct, tactile relationship with our bodies, such as beds and the couch, turning them into intelligent places that are able to amplify moments of rest and relaxation and improve the quality of both our sleep and bodily perceptions.
*ne.mu.ri: to sleep in Japanese
Press Office: Map Design Communication tel. +39 339 4766974 e-mail: [email protected]

Setsu & Shinobu Ito, Studio Ito Design profile

Together in Milan since 1997, Japanese designers Setsu and Shinobu Ito are among the most famous couples in contemporary design. With a long list of clients and international awards, their work spans all fields and scales of design, combining their respective personalities and natural tendencies with Japanese and Italian traditions in a conception of design that welcomes a slower pace of life. With equal attention to technology and craftsmanship, from the very beginning of their journey, they have addressed — through objects, packaging, furniture and spaces — a more sensitive contact with the inner essence of humankind’s nature. Theirs is an exploration of interpersonal and social relationships, of users’ interactions with objects and their surroundings, of imagining new scenarios made of dynamic, transverse relationships that are transformed over time and space. The concepts of “change”, “movement” and “rhythm” are important issues interpreted through feelings of expectation and anticipation. Everything is conceived as an interface to ignite tactile sensations, gestures and emotions.

> via designpress.info