The Elbphilharmonie is an attempt by Hamburg to bring about a cultural transformation for the city, and while it is not a spectacularly sustainable project, the new concert hall is an interesting synthesis of old and the new. Warehouse A is built on the site of the original Kaiserspeicher warehouse, a city landmark that was torn down after WWII. A new one was built in 1966 that stored coccoa, tea and tobacco until the early 1990s. For over a decade the warehouse sat empty, and now with the recent renovation and concert hall addition the prominent structure has been resurrected into a useful site for the city and the public.