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IARA rediscovers community with the Rural Memory Museum in Fengwu Village

China Architecture News - Jul 14, 2025 - 10:22   1831 views

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Beijing-based architecture studio IARA Design and Research Office has built a community museum with whitewashed high walls that blend into the village texture in Yixian, Huangshan City, China.

Named FW JI· The Rural Memory Museum, the project is situated in Huangshan City's Fengwu Village, Biyang Town, Yixian County. Yixian County, which includes the well-known old villages of Xidi and Hongcun, is known for its rich natural landscapes and cultural legacy, making it one of the best-preserved regions of traditional villages in southern Anhui. 

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Bird's eye view. Image © Yi Huang

Despite its picturesque setting, Fengwu Village lacks the preservation of many of its historic structures and faces issues that many rural communities face, including population decline, aging populations, inadequate public infrastructure, and a dearth of cultural events. 

The project creates a contrast to other cultural villages in the county. How can a typical community like this be made more lively through design? "Fengwu JI" was introduced in 2023 as an initiative for rural rehabilitation. 

The initiative uses spatial design to bring together people and stakeholders from all sectors by fusing a global viewpoint with local context. 

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

View of the building from the River. Image © Yi Huang

The project was designed to improve the lives of villagers, boost their well-being, and restore rural life through micro-renovations and cultural projects. Under this effort, the "Rural Memory Museum" is a significant subproject.

The location is in the center of the village, where a structure known as "Yingfengli" originally stood but eventually vanished, leaving only a small square with public exercise equipment. 

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

View of the building from the village alley.  Image © Yi Huang

However, in the hot and humid local climate, the area was largely used for drying clothing and meat because it was unsheltered. The objective is to use careful design to turn this abandoned location into a lively public area.

Utilizing local materials and modern design, the new building respects the village's heritage by covering the existing structure's footprint and blending in with the surrounding landscape. 

In addition to being a site for tourists, the museum also acts as a hub for villager gatherings and spirituality. It serves as a sort of "new ancestral hall" for the modern rural community.

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

View of the building from the Rive. Image © Huien Song

The bottom level has been mainly left open as a semi-outdoor area for gatherings that are protected from the rain and shaded by the design, which moves the museum to the second story. 

The building's J-shaped arrangement, which encloses a courtyard in conjunction with the nearby local clinic and northern dwellings, is inspired by the courtyard traditions of southern Anhui homes. 

A reworking of the local vernacular, the elevated ground floor and open design create tiered, outward-oriented public areas by reversing the spatial relationship of typical inward-facing courtyards.

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Espace public au rez-de-chaussée. Image © Yi Huang

While the inner courtyard has lightweight wooden walls, the building's façade includes whitewashed high walls that mix in with the local texture. Conventional elements, such as timber structure, white walls, and grey tiles, are employed but creatively modified. 

The walls are made of local river sand, cement, and lime that have been hand-finished to resemble natural aging, drawing inspiration from the worn textures of old village structures and carbonized wood from years of exposure. 

The carbonized layer produced by burning the wood panels adds resilience and evokes a sense of time.

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Espace public au rez-de-chaussée. Image © Yi Huang

The "Rural Memory Hall," the "Future of the Village Hall," and a "Village Documentary Screening Room" are located on the second floor. The Memory Hall faces inward and has a calm mood thanks to its sturdy walls, wooden shutters, and concealed skylights that let light into the room through openings in the thick wall. 

In contrast, the Future Hall has a lot of glass windows that let in the countryside. 

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Ground floor village daily life. Image © Yi Huang

The “Time Box,” a small 10-square-meter screening room, is completely covered in burned wood, and a solitary dangling lightbulb represents the village’s spiritual center.

The "Rural Memory Hall" features exhibitions that center on the "Poetry of Life," with personal tales and feelings serving as a common subject. The three segments of the exhibition—"Birth," "Growth," and "Inheritance"—which are based on the collection of treasured objects from the villagers—tell the story of life's journey from childhood to family life and, ultimately, to death. 

Individual recollections are turned into a collective rural culture through this reenactment of the village's past, which also arouses memories and cultivates a sense of identity.

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Ground floor village daily life. Image © Yi Huang

The Rural Memory Museum does not exalt static artifacts or great tales like traditional museum structures do. Rather, it honors common people with humane attention. It also serves as a location for festivals, weddings, funerals, and everyday pleasure. 

The villagers spontaneously held two communal feasts on the bottom level even before construction was finished, which was precisely the result we wanted to see. 

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Ground floor village daily life. Image © Yi Huang

At the official opening of the museum, all locals were invited to join in another village feast. Here, new lives are born and old memories are preserved. Fengwu Village's new spiritual center is the Rural Memory Museum.

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Ground floor village feast in the evening. Image © Team of Yizhe Zhang

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

The building at night. Image © Yi Huang

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Bird's eye village feast in the evening. Image © Huien Song

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Second Floor Rural Memory Hall Poetry of Life Exhibition. Image © Yi Huang

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Second Floor Rural Memory Hall Poetry of Life Exhibition. Image © Yi Huang

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Second Floor Rural Memory Hall Poetry of Life Exhibition. Image © Yi Huang

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Second Floor Rural Memory Hall Poetry of Life Exhibition. Image © Yi Huang

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Second Floor Rural Memory Hall Poetry of Life Exhibition. Image © Yi Huang

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Second Floor Rural Memory Hall Poetry of Life Exhibition Detail. Image © Yi Huang

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Second Floor Future of the Village Hall. Image © Ziyi Liu

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Second Floor Corridor. Image © Yi Huang

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Site plan, before after

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Site plan

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

First floor plan

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Second floor plan

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Axonometric drawing

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Exploded axonometry

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Detail drawing

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Section

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

Section

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

West elevation

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

South elevation

IARA rediscovers community with the Rural Memory Museum in Fengwu Village

South elevation

IARA is an international team that combines design, research, teaching, planning, organization, and operations. It was co-founded in Beijing by Jingqiu Zhang and Lubin Liu.

Project facts

Project name: FW JI· The Rural Memory Museum

Location: Fengwu Village, Yixian, Huangshan, China

Owner: Biyang Township People's Government, Yixian Agricultural and Water Resources Bureau 

Design Institute: IARA

Principal Architect: Lubin Liu, Jingqiu Zhang

Team members: Qinming Luo, Li Li, Yarong Zhang, Hui Wang, Yi Huang, Yue Wang

Exhibition and Visual Design: IARA Rural Revitalization

Lead Designers: Jingqiu Zhang, Lubin Liu, Sitian Zhang

Curatorial Team: Qinming Luo, Jiawei Song, Yuling Liu, Jiaxin Bao

Curatorial Text: Jingqiu Zhang, Lubin Liu, Jiawei Song, Taotao Zhou

Exhibition Visual Design: Jian Wang

Landscape Design: Wenjing Fang

Constructor: Huangshan Dehong Construction Engineering Co.

Construction size: 272.1 square metres

Structure Type: Reinforced Concrete Structure, Wooden Structure

Design time: 2023

Completion date: 2024

The top image in the article: Bird's eye village feast in the evening © Huien Song. 

All images © Huien Song, Ziyi Liu, Yi Huang, Jingqiu Zhang, Team of Yizhe Zhang.

All drawings © IARA.

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