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Zaha Hadid Architects Creates Material Rich Showroom Interiors In Shenzhen
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Zaha Hadid Architects has created material-rich showroom interiors for Marisfrolg Fashion Group in Shenzhen, China.
Named Marisfrolg Showroom, the 2,900-square-metre showroom is located at the heart of Marisfrolg Fashion Group’s Shenzhen campus.
Image © Zhu Yumeng
The group's nine distinct labels' exquisite tailoring, timeless style, and luxurious fabrics all inform the design.
Since its founding in 1993, the Marisfrolg Fashion Group has expanded to more than 400 stores in 100 cities, working with creative designers from around the globe to create collections that highlight the group's unwavering dedication to the best possible craftsmanship and quality.
Image © Zhu Yumeng
ZHA's interiors, which include the main flagship store, a pop-up shop for temporary events and exhibitions, a homeware gallery for furniture and décor, a café, and an outdoor courtyard, all reflect the spirit of Marisfrolg's distinctive labels.
ZHA's showroom design, which echoes the original "butterfly-wing" structure of the headquarters, exhibits a cohesive architectural language of dynamism. Each label's unique aspects create a different spatial experience that reflects their personality.
Image © Zhu Yumeng
Built from recycled aggregates, the Marisfrolg Showroom serves as the group's material-rich gallery. While its partition walls are made of glass reinforced gypsum (GRG) and made from wax molds that can be recycled by simply melting and remilling the wax, its flooring are made of recycled crushed glass, quartz, sand, and stone.
Image courtesy of Marisfrolg
Glass, plastics, paper, textiles, wood, and ceramics are just a few of the recycled materials used to create the showroom's ZHA-designed furniture and displays, which are all intended to reflect and enhance Marisfrolg's brands and merchandise.
Image courtesy of Marisfrolg
Image courtesy of Marisfrolg
Image courtesy of Marisfrolg
Image © Zhu Yumeng
Model Photo by Zaha Hadid Architects
Recently, ZHA completed the restoration and renovation of the 16th century historic Roman Palazzo into Hotel Romeo Roma in Italy. Additionally, the firm revealed design for its first project in Malaysia, the plans are developed in collaboration with JLand Group Sdn Bhd (JLG). Moreover, the firm began construction on the Ülemiste Passenger Terminal in Tallinn, Estonia.
Project facts
Project name: Marisfrolg Showroom
Architect: Zaha Hadid Architects
ZHA Project Director (s): Satoshi Ohashi, Yang Jingwen
ZHA Project Architect (s): Lida Zhang
ZHA Project Team: Seungho Yeo, Xuexin Duan, Sai Prateik Bhasgi, Xiangfan Chen, Du Huang, Junya Huang, Huiyuan Li, Henry Louth, Jiamin Lu, Lei Song, Xiujing Wang, Weimeng Zhang
Client: Shenzhen Marisfrolg Fashion Co., Ltd.,
Consultants
Local Architect: Shenzhen Donghai Construction Group Co., Ltd.
Structural Engineers: Shenzhen Qiandian Architectural Structure Design Office Co., Ltd.
General Contractor: Shenzhen Qianlan Construction & Decoration Engineering Co., Ltd.
Lighting Design: LIGHTDESIGN INC., Shenzhen Dasheng Environmental Art Co., Ltd
Top image courtesy of Marisfrolg.
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