The leading color authority, Pantone, has selected Mocha Mousse as the color of 2025, describing it as an "evocative soft brown that transports our senses into pleasure and deliciousness."

The Pantone Colour Institute described that a warm, rich brown hue, Pantone 17-1230 Mocha Mousse, evokes comfort with its suggestion of delectable cacao, chocolate, and coffee.

"Underpinned by our desire for every day pleasures, Pantone 17-1230 Mocha Mousse expresses a level of thoughtful indulgence” says Leatrice Eiseman, Executive Director Pantone Color Institute. 

"Sophisticated and lush, yet at the same time an unpretentious classic"

"Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe."

"Infused with subtle elegance and earthy refinement, Pantone 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, Pantone 17-1230 Mocha Mousse envelopes us with its sensorial warmth," Eiseman explained.

A trend to bring ourselves closer to nature is gaining momentum. Pantone 17-1230 Mocha Mousse, which is distinguished by its organic composition, respects and values the nourishment of our natural surroundings. 

Genuinely authentic, Pantone 17-1230 Mocha Mousse strikes a balance between the enduring beauty of artistic expression and the demands of contemporary.

"The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections and the natural environment that surrounds us. Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm, and balance as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual and physical well-being," added Laurie Pressman, Vice President of the Pantone Color Institute. 

"With that in mind, for Pantone Color of the Year 2025 we look to a color that reaches into our desire for comfort and wellness, and the indulgence of simple pleasures that we can gift and share with others," Pressman continued.

For the first time, Pantone will use the hue in events and experiences throughout the globe to commemorate the 26th anniversary of Pantone hue of the Year. 

In order to make the Pantone Color of Year 2025 available to everyone, Pantone will share public areas and color events from New York, London, Shanghai, and Mumbai.

Pantone gives manufacturers and marketers the global language of color so they can make color-critical decisions at every step of the process. 

Using cutting-edge X-Rite technology to achieve color consistency across a variety of materials and finishes for graphics, fashion, and product design, Pantone products and services are used by over 10 million designers and producers worldwide to help define, communicate, and control color from inspiration to realization.

In 2021, Pantone selected "Ultimate Gray" and "Illuminating" for color of the year 2021.

All images courtesy of Pantone. 

> via Pantone 

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