Submitted by Francesca Cuoghi
Inspirational interior design for Motta Milano 1928
Italy Architecture News - Jan 22, 2019 - 07:17 4350 views
There is a very special place in Milan. If you are in the city or even if you’re a local you cannot miss to take a tour to the majestic Galleria Vittorio Emanuele II. The atmosphere of true elegance and beauty will affascinante you. In this stunning place Motta, a very famous Italian brand has reopens with a state of the art location. Actually the story of this brand traces back to 1928 when it was considered to be the living room of Milan, a symbol of Italianness through out the world.
Motta offers a new concept of hospitality, where the transverse nature of different eras and suggestions generate a fluid environment, punctuated by the use of different materials connected by common geometric matrices with a welcoming atmosphere for every moment of the day. This project has been carried out by the Italian architect Daniela Colli who has skillfully interpreted the glorious story of the Italian company.
The architecture creates a dynamism of the dismantled geometry of the marble floor, which climbs sculptural walls in mirrors and glass. These elements set the rhythm of the customer’s journey through a taste experience that blends Italian tradition and a contemporary representation of the brand.
The venue embraces its guests in an inviting atmosphere, through the reinterpretation of the stylistic elements of the past among large surfaces in Canaletto walnut, polychrome marble and sculptural mirrors from which vibrating walls rise, reflecting the beauty of the gallery and echoing the frenetic flow of people.
Thin lines, inspired by the spiers of the Duomo, generate three-dimensional elements and decorative patterns enhanced by the brand’s color palette, linking Motta to its city, through an elegant mix of local identities, traditional materials and elements of contemporary design.
The entrance to the Mercato del Duomo atrium takes the form of a large blue glass portal dominated by the historic logo. Retrò counters in Canaletto walnut with brass details and curved windows dominated by large smooth wooden surfaces upon which the sculptural lighting of Gubi stands, offer a light refreshment with a view of the Duomo.
A brass clock, inspired by the 1920s, stands out against a large wall in Canaletto walnut, the counter bends with a soft curve, and the backdrop becomes a light blue mirror, while tall tables with slender legs and brass details welcome customers to taste the gourmet offer. The scenario changes, the gallery unfolds, the moment slows down and stretches.
The large windows emphasized by the triptych of shiny gold Void lamps define the space, the rhythm changes.
The atmosphere of the restaurant is enchanting, with its open kitchen, explodes in a blaze of color, large sofas and leather armchairs in light, dark blue and magenta shades, to greet visitors in search of a gastronomic experience fused to Italian culinary tradition.
The traditional dehor, created to aesthetic standards determined by the Superintendence for Architectural Heritage, projects Motta with its universe of elements in the gallery, inviting guests to admire its history and evolving contemporary and international beauty.
The project was awarded at the German Design Award 2019 with the Special Mention Award in the category Interior Architecture.
All images courtesy of Matteo Piazza
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