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Foster + Partners completes Apple's new store in Bangkok

Thailand - Nov 26, 2018 - 05:20   2507 views

Foster + Partners has completed Apple's first retail store in Thailand, the new store, called Apple Iconsiam, will welcome its visitors in Bangkok for the first time. 

Elevated above the "River of Kings" – Chao Phraya River – in the heart of Bangkok, the design provides a direct visual connection to the river, which has a special significance in Thai culture.

The project was designed in collaboration between Apple led by chief design officer, Sir Jonathan Ive and Angela Ahrendts, senior vice president of Retail and Online Stores and architects Foster + Partners through its local entity F&P (Thailand) Ltd and A49.

Seamlessly connecting the new mixed-use ICONSIAM Center to an outdoor roof terrace, the store’s clean, trapezoidal design lines and glass surfaces accentuate the natural beauty of its surroundings while creating an open, airy atmosphere that blurs the boundaries between interior and exterior.

Apple Iconsiam features two expansive glass facades that create transparency and connections, bringing daylight deep into the space and allowing panoramic views of the city skyline. 

Featuring a sweeping curved entry made with stone, the journey through the store continues to the green roof garden, where visitors can admire local art, participate in a Today at Apple photo or sketch walk, or simply enjoy iconic views of Bangkok.

Inside the store, a spacious Forum offers all of Apple’s free Today at Apple sessions. Along the store’s Avenues, visitors can try out the latest Apple products elegantly displayed for maximum convenience and accessibility. A tree-lined Genius Grove mirrors the flora of the outdoor terrace and provides the setting for Apple’s Geniuses to offer personalized technical support and advice.

All images courtesy of Foster + Partners

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